Director Lifecycle Management

Help shape the future of one of the world’s leading independent videogame developers by embracing an exciting new opportunity. Crytek is looking for a Director Lifecycle Management to lead and manage the new online FPS Warface and future online titles from Crytek in the publishing department.

The Director Lifecycle Management is a key member of Crytek’s publishing unit and reports directly to the Head of Online Publishing. Leading a team of monetization-, analysis- and CRM-specialists responsibilities include working in close cooperation with the development team on core game design and monetization strategies; working with the platform- and operations-team on key features increasing the value of the customer lifecycle; with marketing on customer loyalty programs and promotional strategies; with finance on key analytics and revenue reporting.   


Responsibilities

  • Leading a team of Monetization Managers, Game Metric Analyst and CRM Managers
  • Setup a customer loyalty program for games operated by Crytek through GFACE
  • Manage all retention efforts including mailings, ingame event triggered communications, customer specific offers and deliver against defined retention KPIs 
  • Oversee game metrics and analysis and draw the right conclusions for the respective departments such as marketing, development, operations
  • Drive user activity and help optimizing customer experience
  • Come up with new initiatives for monetizing the game, including identifying partnerships to expedite
  • Drive monetization and scaling of the user network
  • Provide reports to Exec that track KPI to identify and predict trends
  • Control & analyze payment methods 
  • Experience in Customer Relationship Management


Requirements

  • Passion for growing a business and become a market leader in the highly dynamic online gaming space
  • Excellent analytical thinking skills including both the science of modeling and the art of forming and testing innovative hypotheses
  • Ability to work under pressure with hard deadlines on multiple tasks with frequent interruptions
  • Experience in leading specialists and bringing them to excellence as a team
  • Strong verbal and written communication skills
  • Deep understanding of Customer Lifecycle Management and the setup of customer loyalty programs
  • Familiarity with online games, particularly micro-transaction based games
  • Strong skills in statistics, math, and the ability to understand how variables relate to one another
  • Experience with monetization/revenue management or marketing analytics in the online or social game space
  • Deep understanding of micro transaction and free-to-play revenue streams
  • Ability to understand in-game economies and how they interact with monetization
  • 3+ years of experience in the field is a plus
  • Fluent English
  • Willing to relocate to Frankfurt, Germany

 

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