Help shape the future of one of the world’s leading independent videogame developers by embracing an exciting new opportunity. Crytek is looking for a Director Lifecycle Management to lead and manage the new online FPS Warface and future online titles from Crytek in the publishing department.
The Director Lifecycle Management is a key member of Crytek’s publishing unit and reports directly to the Head of Online Publishing. Leading a team of monetization-, analysis- and CRM-specialists responsibilities include working in close cooperation with the development team on core game design and monetization strategies; working with the platform- and operations-team on key features increasing the value of the customer lifecycle; with marketing on customer loyalty programs and promotional strategies; with finance on key analytics and revenue reporting.
Responsibilities
- Leading a team of Monetization Managers, Game Metric Analyst and CRM Managers
- Setup a customer loyalty program for games operated by Crytek through GFACE
- Manage all retention efforts including mailings, ingame event triggered communications, customer specific offers and deliver against defined retention KPIs
- Oversee game metrics and analysis and draw the right conclusions for the respective departments such as marketing, development, operations
- Drive user activity and help optimizing customer experience
- Come up with new initiatives for monetizing the game, including identifying partnerships to expedite
- Drive monetization and scaling of the user network
- Provide reports to Exec that track KPI to identify and predict trends
- Control & analyze payment methods
- Experience in Customer Relationship Management
Requirements
- Passion for growing a business and become a market leader in the highly dynamic online gaming space
- Excellent analytical thinking skills including both the science of modeling and the art of forming and testing innovative hypotheses
- Ability to work under pressure with hard deadlines on multiple tasks with frequent interruptions
- Experience in leading specialists and bringing them to excellence as a team
- Strong verbal and written communication skills
- Deep understanding of Customer Lifecycle Management and the setup of customer loyalty programs
- Familiarity with online games, particularly micro-transaction based games
- Strong skills in statistics, math, and the ability to understand how variables relate to one another
- Experience with monetization/revenue management or marketing analytics in the online or social game space
- Deep understanding of micro transaction and free-to-play revenue streams
- Ability to understand in-game economies and how they interact with monetization
- 3+ years of experience in the field is a plus
- Fluent English
- Willing to relocate to Frankfurt, Germany